First impressions last, indeed, especially when it comes to real estate. Many potential home-buyers look for a certain allure to make them feel at home when they first step into a house. It’s on your shoulders as a real estate agent to deliver that to your clients, and the best way to do so is by home staging.
Home staging is what makes your listing stand out from the rest. Even the most beautifully designed houses may stagnate on the market without good staging.
We delve into some valuable staging tips to help you land more clients. Read on for more.
What is home staging?
Home staging means preparing a house for the real estate market by making it more desirable for potential buyers. It’s when you use interior design tactics to emphasise the most redeeming qualities of a property whilst also downplaying all of its drawbacks. The main goal of home staging is to flatter the house and allow clients to visualise themselves and their lives on the property. A thoughtfully placed doll in a kid’s bed can woo newlyweds as they can picture tucking their little one to bed once they start building their own family. Good staging can make or break your sale, so it’s crucial to make it look inviting and cosy, both in photos and in person.
How to Stage a Home to Land More Clients
Find a purpose for every room.
What most real estate agents misinterpret about home staging is that it should showcase what a room could be, not how it should be. Home staging is supposed to make the property feel ready to be moved into, but it should not restrict your potential buyers. After all, we all have versions of what our dream home should be. Choose a single purpose for each room, and stick to it.
For example, if you staged a corner room as a home office or library, all the furnishings should reflect that exact purpose. Doing the opposite will break the fantasy of staging, so be careful with every piece you put on display.
Remember to de-personalise the space.
Your potential buyers must envision themselves living in the house, so it’s crucial to de-personalise the space when you’re staging it. You should remove all family photos, heirlooms, and even refrigerator art, to allow buyers to form their own imagination. If toys and other stuff belonging to the former owners are lying around the home, it may put off your future clients and make them feel unwelcome or out of place.
Add some fresh plants.
You’d be surprised at how much change a few pots of plants can do to a simple home! They make the property look fresh, inviting, and cosy by adding pops of green to various areas in the house.
Once you have your freshly-potted plants in the corner, space them out carefully so they don’t crowd the area. You should also be attentive since each plant has a unique way of distributing nutrients and water. After all, who’d want to see dried-up drying plants whenever they enter their home?
Update the kitchen.
Any good, successful real estate agent that the kitchen is one of the most valuable rooms in a house, and it’s one of the biggest dealbreakers for home-buyers. Talk to the property owner and suggest they update their kitchen to make it more enticing to a broader clientele, such as those in their late 20s to early 30s. Discuss upgrades to modern appliances, fixtures, countertops, and cabinets. However, make sure that you thoroughly discuss your budget first and calculate an approximate return on investment for the property owner.
Need furniture for your home staging?
If your listings need a quick pick-me-up regarding furniture pieces, Lian Huat Furniture Rental has got you covered. We have a wide catalogue of furniture pieces meant for every room and purpose that you can easily return once you make the sale.
Check out our catalogue today, and our specialists will walk you through it as you help lead future home-buyers to their home sweet home.